quick cash to close a short sale and take your pre foreclosure
business to the next level? One of the most critical
elements of real estate Investing is where to find the
money to fund your deals. Some of those choices are:
2. Credit cards
3. Lines of credit
4. Creative techniques with the seller
6. Hard money lenders
burning desire to finally become the full-time real
estate Investor had come to fruition. I quit my full-time
job of 17 years in November of 2001. With this career
change, I immediately needed to face the nagging problem
of Where do I find private investors to fund my real
estate deals? Without a serious influx of cash in my
business to acquire and rehab properties I would not
be able to take my business to the next level.
was a part of the business that I had neglected and
it had been setting on a back burner. Now, it had moved
up to a #1 business priority and I needed to solve it.
plan was to hold a seminar to attract private investors
to invest in my business.
would pay them 15% simple interest for their investment
money and secure their investment principle with a mortgage.
steps did I take to get my seminar started?
Target a seminar date.
Setting a deadline was vital to making the seminar happen.
It made me focus.
Pick a location.
b) Country Club
Target my investor group.
I decided to focus on people that have invested in bank
Certificate of Deposits (CD’s).
Buy a list from a list broker of people locally that
had money on bank CD’s.
Create an investor packet:
a) Introductory letter.
b) A reference page showing how their principle is secured.
c) Blank promissory note.
d) Sample sheet showing the returns for various investment
e) Put the above packet in a nice binder, including
a business card.
Create a credibility book and spiral bind.
Create a Microsoft PowerPoint® slide presentation.
a) Define the private investing program.
b) Share information about my real estate business.
c) Stay focused and leave out information not relevant
to real estate.
Create a Microsoft PowerPoint® slide presentation
of the homes I have purchased. This is running
continuously as people are waiting for the seminar to
start. Goal is to build credibility.
Design a postcard to mail to the list of people with
CD’s in my area. The postcard is to attract
people to the seminar.
Design an ad to be run in the local newspaper to attract
people to the seminar.
did I do prior to the seminar to generate leads and
prepare for the day?
Practice, practice, practice the presentation.
2. Mail postcards two week’s prior to the seminar.
3. Run a daily newspaper ad one week prior to the seminar.
4. Order overhead slide projector and large projection
5. Coordinate seating and layout with the meeting location.
6. Make up handouts/packets.
7. Practice the seminar presentation more.
actions did I take the day of the seminar?
2. Set up a sign-in table at the back of the room for
people to sign-in and get a name badge.
it fun, professional and not high pressure.
The goal is to help them understand your program.
results weren’t what I had expected!!!
expected 25-30 people to show up at the seminar and
I expected a flood of money immediately. It didn’t
happen that way.
did happen, was that roughly 12 people showed up for
each seminar and normally within one week after the
seminar one person would invest. Although 90% of everyone
that attended were very positive about my Private Investing
Program. I felt that I had failed.
then the unexpected began to happen.
1. Weeks later, people who had attended the
seminar, would begin to call and tell me they had money
to invest. Rather than the immediate flood
of money I had expected, I started to see a constant
trickle in of money.
So the seeds I had planted weeks before were bearing
Referrals were showing up!
People that had never attended the seminar wanted to
give me money to invest NOW! Two of them were $100k
My credibility within the community grew. A
number of people that hadn’t attended the seminar
but had heard about it would approach me and ask me
about my seminar and my business.
four months after my first seminar, I have more money
than houses. What a great feeling!
the future, to take my pre foreclosure business to a
new level, all I need to do is hold a private investor
seminar to generate the investment money I need. It
is just like turning on a faucet of money.